What’s with the Einstein quote?
You might have noticed we’ve taken to using a quote from Einstein in our marketing material:
Everything should be made as simple as possible, but not simpler. ~Albert Einstein
Of course, we are happy to simply have an association with one of the great minds in our civilization, but there’s more to it than that. The phrase itself is very appropriate to our philosophy for software development.
Einstein was convinced there was an underlying order to the universe. With his gift for creating a simple thought experiment — what would one see when looking in a mirror when traveling at the speed of light? — he was able to distill an exquisitely elegant expression of that order, his special theory of relativity, that is sufficiently detailed to capture the relationship between energy and mass. Hence the quotation.
With software development, it is all too easy to implement vastly complex solutions to business problems. There is much to be gained from a disciplined pursuit of a simpler solution that still solves the problem at hand. The result is likely easier to use, easier to maintain, and less costly to develop than the result of unbridled approach to development.
While we don’t necessarily agree that there is an underlying order to the business world, we are committed to finding the simplest solution that meets the needs of our clients.
